Main Category: Business & Finance >> Sub Category: Sales & Marketing
The Undermining of Beliefs in the Autonomy and Rationality of Consumers

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. OShaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.     

Author Name :John OShaughnessy and Nicholas Jackson OShaughnessy

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100 Great Copywriting Ideas

This book contains 100 great copywriting ideas, extracted from the world's best companies. Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.     

Author Name :Andy Maslen

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Heroin is universally considered the world's most harmful illegal drug. This is due not only to the damaging effects of the drug itself, but also to the spread of AIDS tied to its use. Burgeoning illegal mass consumption in the 1960s and 1970s has given rise to a global market for heroin and other opiates of nearly 16 million users. The production and trafficking of opiates have caused crime, disease, and social distress throughout the world, leading many nations to invest billions of dollars trying to suppress the industry.     

Author Name :Letizia Paoli Victoria A. Greenfield Peter Reuter

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Essentials of Marketing Research fourth edition

An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep. A sound text for experienced marketing research instructors who want something more than a 'basics' text but something less than the most comprehensive and challenging texts.     

Author Name :William G. Zikmund, Barry J. Babin

No Of Visit :603      Posted Comments :

Email Marketing By the Numbers

Marketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say.Email Marketing by the Numbers applies such modern marketing principles to the world's greatest marketing toolpermission email. Email marketing expert Chris Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals.     

Author Name :Chris Baggott

No Of Visit :598      Posted Comments :


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