Main Category: Business & Finance >> Sub Category: eCommerce
eBusiness Essentials

This book was really inspired by our wish to give a straightforward account of what has become a diverse and frequently hyped topic.We spent a long time making some sense of the various market models, standards and supporting technologies.In our quest to spare others this subtle form of torture, we have tried our best to cater for a wide range ofneeds, and have explained both the theory and its practical application.     

Author Name :Mark Norris, Steve West

No Of Visit :231      Posted Comments :

Internet Marketing Start to Finish

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show you how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. You'll learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer you new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace.     

Author Name :Catherine Juon, Dunrie Greiling, Catherine Buerkle

No Of Visit :560      Posted Comments :

E-Commerce and Web Technologies

This book constitutes the refereed proceedings of the 12th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Toulouse, France, in August/September 2011. The 25 papers accepted for EC-Web, selected from 60 submissions, are organized into eight topical sections on semantic services, business processes and services, context-aware recommender systems, intelligent agents and e-negotiation systems, collaborative filtering and preference learning, social recommender systems, agent interaction and trust management, and innovative strategies for preference elicitation and profiling.     

Author Name :Christian Huemer, Thomas Setzer

No Of Visit :592      Posted Comments :

eBay Motors the Smart Way

In 2002, 300,000 vehicles with a total value of three billion dollars were sold on one Web site - Ebay. This is a practical reference for all buyers and sellers.     

Author Name :Joseph T. Sinclair, Don Spillane

No Of Visit :570      Posted Comments :

The Global Internet Economy,2003

By 2002, all but a handful of countries were connected to the Internet. The intertwining of the Internet and the globalization of finance, corporate governance, and trade raises questions about national models of technology development and property rights. The sudden ability of hundreds of millions of users to gain access to a global communication infrastructure spurred the creation of new firms and economic opportunities. The Internet challenged existing institutions and powerful interests: Technology was global, but its economic and business development was molded in the context of prevailing national institutions.Comparing the experiences of seven countries -- France, Germany, India, Japan, Sweden, South Korea, and the United States -- this book analyzes the rise of the Internet and its impact on changing national institutions. Each country chapter describes how the Internet developed, evaluates the extent to which the Silicon Valley model was adopted, and suggests why certain sectors and technologies developed faster than others. The book also analyzes specific Internet sectors and regulations across countries. It shows that the Internet's effects are more evolutionary than revolutionary. At the same time, the impact of broad cultural change on entrepreneurial aspirations is clearly visible in certain nations, especially India and Sweden.     

Author Name :Bruce Kogut

No Of Visit :585      Posted Comments :

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